Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Text marketing campaign that uses text messages to deliver advertisements or promotions to users. Text marketing encompasses nearly all kinds of ads, from simple brand or product promotion to special sales and discounts for mobile users and alerts about new products.
Android development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that presently powers many of the company's mobile devices, including the iPhone, and iPod Touch
Video Marketing , and Web Video Marketing called, is a special form of online marketing to present using video on the Web PR, marketing and sales messages to their own or other Internet sites. It's less promotional than online video advertising , which is the more aggressive form of marketing. Video marketing uses the Internet as a distribution channel. This means that a video is uploaded to as many video platforms as possible , or placed on pages with editorially maintained video content.